Subtitle: A good-taste, good-fun and good-looking trunk charity market
What should a public welfare activity look like? A presentation that is stacked up with statistics? A meeting room with a donation box at its center? In the charitable market created by Planet Fafu, there is none of this. Instead, like any other market, you will find a myriad of beautiful handicrafts and high-quality food, coffee, etc., and even entertainment such as video games.
Last week, the second annual Shengxi No. 8 trunk charity market held by Fafu Planet kicked off, and nineteen charity organizations with nineteen cars were parked in the parking spaces on both sides of Shengxi 8. The open trunks were decorated with promotion banners and charity sale items, including Alaska millet to support desert protection, mugs made by the little girls patient who received help, fridge stickers and canvas bags with drawings by children with autism, and baked treats made by deaf youths. These products not only carry funds for charity donations but also showcase the self-worth of minority groups.
What is Fafu Planet?
Fafu Planet is a charity organization that aims to unite public interest organizations and give a voice to minority groups. The Trunk market is themed around selling craft derivatives and donations, with the proceeds going to several charity projects such as helping some minority groups. Compared to traditional charity events, the Trunk Bazaar combines more diverse and
youthful elements such as product sales, band performances, video games and business collaboration, redefining the charity event for the new media generation.
In the first year, Fafu Planet kicked a great score on charitable promotion, the live streaming flow of nearly 20,000 views and brought a lot of people participated in the offline event. And this time, the trunk market broke the record again.
Fafu Planet cooperates with Weibo’s official organization Macro-community launch discussion tags #Everyonesloveday and #Shengxi8thsquarecharityremark, which have had over 6 million views and 2,1000 discussions just in one day. Also, on other platforms like TikTok, Red and Bilibili, Fafu Planet posted over 20 short videos to gain attention, which has promoted the charitable activities profoundly.
A spirit of public service to help each other
Except for the opportunity to spread kindness and charity fundraising, there still are several elements that make up this unique charitable market, that as the special emotional links between public interest organizations.
“The charity has become particularly difficult, but you know there are still people on the same path, I think we are like the shimmer to light for each other,” said Li Shaohua, founder of Rainbow Angle Coffee as one of the participants in the market.
After the first year’s activity, the charitable trunk market established a connection between different public welfare organizations. Organizations that focus on different minority groups are brought together, and even though they speak for different groups of people, they share the same caring heart and philanthropic spirit.
Also, the obstacles of running a public welfare organization are likely to be the same, and such a group market allows organizations focused on different minority groups to come together, hear each other’s voices, share the solutions to the problems, and jointly promote public welfare to more people. In this case, no matter how effective the promotion is, the kind people are able to find their friends on a road full of flowers and bumps.
Why do we needThe Trunk Charitable Market?
In the post-epidemic era, social life in China has not yet fully adapted to the impact of the epidemic policy. For the public welfare industry, it has been an even more fatal blow, with already tiny income becoming even more precious and already weak voices becoming even harder to be heard. Fortunately, there is still a group of people who work for the public good, and there is also a group of people who can take advantage of the new media to bring the public good to more people. They keep watch and help each other, and together they drive the development of the public good and face various challenges. The Trunk Market is one of the most notable examples, just like Liu min said, the founder of Fafu Planet, “We want to raise the awareness of the charity, and make doing good as normal as eating and playing games”.
This is an admirable ambition, and a goal we should all pursue. What can we expect more from Fafu planet? Let’s find out by ourselves in the 3rd Public Welfare Market together.
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