As one of the most popular production enterprises of the instant noodles and its supporting industries, Kangshifu has its signatureproduct Laotan Pickled Cabbage BeefInstant Noodle.

However, due to the scandal of its related company, Hunan Chugi Vegetable industry Co.LTD, Laotan Sauerkraut BeefInstant Noodle were faced with external distrust of food safety and hygiene.

To win back consumers’ trust, the company has taken a series of public relation measures, which is a case of crisis management for us to analyze.