A second store was not simply a second address.

The Launch had to introduce Allegria to a new local audience, preserve the Fairfield equity, and keep communications accurate while products, hours and operational details were still moving.

My role

I led marketing coordination across strategy, content, email, web, centre media, print, and in-store execution, influencer, and launch events. ( yes it is A LOT)

I created the working system that connected owners, deadlines, and approvals across the CEO, operations, chefs, store staff, suppliers and centre partners.